Upbeat is a not-for-profit company creating cycling events and promoting cycle culture. Our events and projects can be big or small but participation & inclusion is always at the centre.
We create innovative, cost effective cycle events and projects that encourage people to get involved. Any surplus is used to kickstart something new.
Too often people don’t participate because of obstacles they place in their own way. We try to remove these obstacles by creating accessible cycle events, collaborating and partnering with progressive organisations and using a grassroots, community approach. All our projects are cross-community, cost effective, scalable, sustainable and deliver positive social impact.
It all starts with a simple idea for an event or project. This can also address a specific issue within the community.
We gather progressive, positive partners around the idea and see how we can work together to achieve common goals.
We work in partnership to deliver a professional event/project that has a genuine, long lasting impact.
As well as cycling - over the years we've also used walking, arts, music, food, photography, chess - we use everything as a way to get people involved. Many of the events double up as fundraising vehicles.
Here's some of the events/projects we've worked on over the past 5 years. Click on the name for a bit more information.
We’ve built up a wealth of expertise & experience. We do it all in-house, reducing costs and keeping an eye on the detail.
Want to get a new cycle event off the ground or revamp an existing one? From planning & logistics through to web design, branding and marketing, we’re a one-stop-shop. We can organise anything from small workshops and talks right up to a large scale Sportives. Give us a call if there's something we can help with.
Project management, risk assessments, marketing & budget planning.
Branding, social-media, web & print design, billboards, radio, merchandising.
Event management, ticketing, services management, logistics, CRM, event evaluation.
Have you got an idea for an great project or event but don’t know where to start? Give us a shout!
Lots of good ideas never get off the ground - not because they’re impossible or impractical but simply because it’s hard to know where to start. We’re always looking out for new ideas and positive individuals, groups and organisations to work with. Below are a few organisations we've worked with. We also have volunteering opportunities at all our events.